project summary
Created engaging and visually appealing social media creatives for cafés to promote menu items, special offers, seasonal campaigns and customer engagement initiatives. Focused on designs that reflected the café atmosphere and strengthened its digital presence.
OVERVIEW
A cosy café needed a content engine. Menu drops, weekend specials and storytelling posts that felt as warm as their filter coffee. I built a reusable template system that let them post daily without losing brand voice.
CREATIVES DELIVERED
✦ DESIGN GOALS
- ✓Build a recognisable visual rhythm
- ✓Boost weekend footfall via Reels covers
- ✓Stand out in a saturated F&B feed
✦ CREATIVE APPROACH
Earthy palette, hand drawn type, kraft paper textures and a poster style grid system reusable across 30+ creatives.
DESIGN PROCESS
01
Brand audit & moodboard
02
Type & colour system
03
Template library in Photoshop
04
Weekly content batches
the visuals
