BRIEF
project summary
Designed the visual identity and packaging system for a premium bottled water brand. The work covered label design, bottle mockups and the launch campaign across digital and print.
OVERVIEW
A new water brand needed packaging that felt as clean as the product inside. Minimal label, confident wordmark and a quiet campaign that lets the bottle do the talking.
CREATIVES DELIVERED
Label artwork3D bottle mockupsLaunch campaignSocial rollout
✦ DESIGN GOALS
- ✓Stand out on a crowded shelf without shouting
- ✓Build a wordmark that scales across packaging and digital
- ✓Deliver a campaign that feels premium, not promotional
✦ CREATIVE APPROACH
A cool monochrome palette, subtle water textures, a custom wordmark and minimal layouts inspired by editorial fashion photography.
DESIGN PROCESS
01
Brand strategy & naming refinement
02
Wordmark & label design
03
3D bottle mockup direction
04
Launch campaign rollout
the visuals
